Peak When It Matters: The Product Launch Checklist

Launching a product isn’t just about hitting deadlines—it’s about aligning your team, strategy, and messaging to peak at the perfect moment. At Intuitive PMM, we understand the challenges of navigating each phase of a product launch and the importance of building momentum to ensure success when it matters most.

That’s why we’ve created the "Peak When It Matters" Product Launch Checklist—a step-by-step guide to help you prepare for each phase of your launch, from initial market research to final readiness. This checklist will ensure you’re not only ready for launch day but also positioned to make a lasting impact in your market.

Conditioning Phase – Market Research, Customer Insights, and GTM Planning

• Conduct comprehensive market research and define customer personas.
• Gather insights into customer pain points, needs, and potential objections.
• Draft initial Go-to-Market (GTM) strategy, setting clear launch goals and objectives.
• Identify key messaging pillars and align them with customer needs.
• Ensure cross-functional alignment on product positioning and messaging.
• Create an initial roadmap for sales, marketing, and support teams.

Strength and Technique – Pilot Programs, Early Access, and Internal Enablement

• Launch pilot programs or an early access phase to gather real-world feedback.
• Conduct internal training sessions for sales, support, and customer service teams.
• Develop and distribute playbooks, FAQs, and other enablement resources.
• Collect and analyze user feedback to refine features and strengthen the product.
• Run practice pitches with the sales team to build confidence in messaging.
• Begin developing customer-facing content and resources (e.g., product demos, case studies).

Rest and Recovery – Tapering, Final Adjustments, and Pre-Launch Readiness

• Finalize product adjustments and resolve outstanding technical issues.
• Run pre-launch check-ins with each team to ensure full readiness.
• Test all marketing and launch materials for consistency and alignment.
• Conduct a final round of training for customer service and support teams.
• Confirm that GTM resources are in place, from pitch decks to customer support scripts.
• Review launch day plans, including contingency strategies if needed.

Each phase in the training cycle builds the foundation for a launch that will peak when it matters. Following this checklist ensures your product is not only market-ready but that your entire team is prepared to deliver an impactful, successful launch.